Design Consistency? Get Me Out Of Here!
Maybe I lost the plot or took too much medication or something, but I seem to recall that I was going to look at a popular TV show and try to find elements that can be transferred to a website in order to try to repeat this popularity?
Oh yes, it was just a feeble excuse that would allow me to mention the antics on "I'm a Celebrity, Get Me Out of Here!". Ah well, I'll just have to run with it now...
So just how can the show be compared to a website then?
The first thing to notice is the opening titles - they are consistent. As the show starts the viewer is drawn in by familiar imagery and titles with an appropriate 'jungle' colour scheme. It is the same for every episode of the show with the celebs appearing in the same order each time. This can be transferred to a website by providing a consistent layout with the logo and navigation in the same place on each page and a harmonious colour scheme.
Then there is the order of the show; the 'teaser' film of the celebs at the beginning followed by the 'welcome' talk to camera from Ant and Dec and then another look at what has been happening in camp. This is then followed by more observations which are backed up by more film of the antics in camp, and so on. Again it is consistent from one day to the next making the experience easy for the viewer. One way of transferring this 'easiness' to your website is by making sure that every page on your site is easy to find and doesn't require any radical thinking. Make it 'easy' for the user.
Incidentally, who decides which celebs get to bungy jump out of the helicopter and which ones take the lily livered option of canoeing up a river? Obviously Faith Brown couldn't have bungy jumped because her tits would have battered her to death before she reached the ground, but just how that decision is made I would like to know. Comments please...
Anyway, back to the webby stuff:
I think that overall the thing that should be drawn from today's observation (apart from that mental image of Faith Brown's bazookas violently flapping in the wind) is CONSISTENCY. Just as "I'm a Celebrity, Get Me Out of Here!" uses familiarity in its opening titles and maintains a consistent format with the same things happening in the same order, so we can utilise this consistency in our website designs. It is not rocket science and the idea is at the very core of good web design, but it is worth pointing out for the benefit of the many who think it is cool to have a new layout and colour scheme on each page of their site.
Until next time, take a look at where else you can see the same sort of uniform design consistency: newspapers, magazines, books, buildings, shops????
Oh, and try to get that image of you know what out of your mind now!
Oh yes, it was just a feeble excuse that would allow me to mention the antics on "I'm a Celebrity, Get Me Out of Here!". Ah well, I'll just have to run with it now...
So just how can the show be compared to a website then?
The first thing to notice is the opening titles - they are consistent. As the show starts the viewer is drawn in by familiar imagery and titles with an appropriate 'jungle' colour scheme. It is the same for every episode of the show with the celebs appearing in the same order each time. This can be transferred to a website by providing a consistent layout with the logo and navigation in the same place on each page and a harmonious colour scheme.
Then there is the order of the show; the 'teaser' film of the celebs at the beginning followed by the 'welcome' talk to camera from Ant and Dec and then another look at what has been happening in camp. This is then followed by more observations which are backed up by more film of the antics in camp, and so on. Again it is consistent from one day to the next making the experience easy for the viewer. One way of transferring this 'easiness' to your website is by making sure that every page on your site is easy to find and doesn't require any radical thinking. Make it 'easy' for the user.
Incidentally, who decides which celebs get to bungy jump out of the helicopter and which ones take the lily livered option of canoeing up a river? Obviously Faith Brown couldn't have bungy jumped because her tits would have battered her to death before she reached the ground, but just how that decision is made I would like to know. Comments please...
Anyway, back to the webby stuff:
I think that overall the thing that should be drawn from today's observation (apart from that mental image of Faith Brown's bazookas violently flapping in the wind) is CONSISTENCY. Just as "I'm a Celebrity, Get Me Out of Here!" uses familiarity in its opening titles and maintains a consistent format with the same things happening in the same order, so we can utilise this consistency in our website designs. It is not rocket science and the idea is at the very core of good web design, but it is worth pointing out for the benefit of the many who think it is cool to have a new layout and colour scheme on each page of their site.
Until next time, take a look at where else you can see the same sort of uniform design consistency: newspapers, magazines, books, buildings, shops????
Oh, and try to get that image of you know what out of your mind now!
posted by Tony at
11:11 AM
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