Increase On-line Earnings By Filtering

Catching up with some on-line reading today I came across a very interesting post from John Chow called "Using the competitive ad filter to increase Adsense earnings".

Basically he claims that the so called 'MFA' (Made For Adsense) sites that contain little or no proper page content are buying their traffic through Adwords and other PPC services and using low cost per click keywords. The point being that if you are getting low value clickthroughs from your sites (typically 3 or 4 cents) then the chances are that it was a MFA site responsible and you would have got a higher value from a legitimate site.

I think it is a risky business buying traffic from Adsense in order to earn from Adsense because it could end up costing far more than was ever earned. However, there are many black hat tactics abound and there are many ways of exploiting the earning potential of Adsense; so I don't doubt that it happens.

What intrigues me is the idea that by blocking some ads we can increase overall revenue. Can it be possible? Well I am experimenting with the idea right now.

Watch this space...