Long Live the Google Search Engine

My regular reader will know that I spend a lot of time writing. It's obvious I know but, in order to write it is regularly necessary to do some research and I find that the World Wide Web is the ideal medium for it because I don't have to leave the office and break my concentration in order to look up some fact or statistic. My preferred tool for this research is usually the Google Search Engine (not for nothing is it the most popular on the Web).

When researching a certain topic on the Web I regularly come across a lot of junk and irrelevant nonsense (I know, I know, I should make more use of the advanced search feature at Google.). And a lot of the time I will find a page that exists only to sell me something; it may go into a lot of detail along the way but ultimately at the end of it all there is a 'buy now' button. Nothing wrong with that, after all we all have to earn a living, but it is not usually what I was looking for at all.

So it is always nice to find the information I am looking for nicely laid out on an accessible Web page without having to delve deeply into a site and run the risk of being side-tracked along the way. It's also a great bonus when it just happens to be FREE too! Naturally when I find a great resource my first instinct is to pass it on. So if you are at all concerned with Search Engine Optimisation (SEO) you might be interested in my latest find:

It is Ron Castle's article "How To Become Number One At Google". Yes, I know that ultimately he is promoting a service, but if you are a Webmaster and know what you are looking at, then you will realise that there is a great deal of information about SEO beyond the visible words in the text ;o)

In conclusion, my message for today is a simple thanks for the Google Search Engine; without which the Web would be a whole different place, and I might still not have found what I was looking for......... (cue Bono et al...)