What's In A Name?

I'm sorry I mentioned the celebrity thing now. For one; I'm tired of trying to find ways of incorporating the theme into my blog and for another; far too many visitors are arriving here expecting to see something that isn't here (FBT). But hey ho, we live and learn eh??? Anyway...

My regular reader will know that I am currently researching a book on Website traffic and this is proving to be quite challenging. There are so many opinions and hearsay (No, not like Myleene!) in the various SEO forums that it dilutes any genuine information - even worse; it misleads people. So perhaps the only way to find out the genuine facts is to carry out my own experiments into the murky waters of SEO. My first little test looks at what's in a name, or more specifically the TITLE tag in HTML.

So just how important is the TITLE tag on a web page then? Is it vital for SEO, or can you get away without it? Well one way of finding out is to see how the search engines will view identical web pages with different title tags. For the purposes of this experiment I have created three web pages; all identical except for the TITLE and META DESCRIPTION tags and uploaded them to a test folder.

It will take some time for the search engines to visit and index the test pages. So in order to get the ball rolling I will list the pages here:-

• Test page 1
• Test page 2
• Test page 3

Now all I need to do is keep an eye out for the pages to appear in the SERPS. Once that happens I can analyze the results.

So more on that when the time comes, but in the meantime I'm not going to mention the large parts of an evicted jungle guest as I have no intention of improving on my current number two spot in Google for the keyword hinted at and mentioned in a previous post.