Are You Searching For The Magic Bullet?
There is a trend amongst Webmasters and especially new contenders to the Internet Marketing scene to hunt out what I call 'the magic bullet'. They are all looking for the same thing - an instant solution that will bring them immediate success and quick riches.
Yes, there are apparent 'overnight' success stories (remember the student with his one million pixels?). But they are few and far between. The reality is that behind the vast majority of successful endeavours lies a longer process of planning and gradual growth.
It is natural in the often confusing world of the Internet to imagine that successful competitors must be closely guarding some secret that they don't want you to know, and all too easy when faced with the facts for a newbie to dismiss them and immediately look for an alternative 'easier' solution. And this is precisely what many of the so called Internet Marketing 'gurus' thrive on. The same people continually looking for an answer that will make life easy and catapult them to the dizzy heights.
If that sounds like you then wise up right now; there isn't one.
While there are some methods that are not immediately obvious to the newbie, there is no 'magic bullet'. No instant solution that will bring immediate results. That goes for every aspect of online business. Having the best software is not going to help you build the best Web site if you don't understand the fundamentals of Web design; and spending thousands of dollars on Adwords is not going to get results if you don't understand how direct response marketing works.
This is going to come as a bitter pill to swallow for those looking for quick solutions, but the fact is that to get the success craved for will take time, effort and above all... Work.
There, I've gone and said the 'w' word!
I imagine that most people dislike work, but the incredible thing is: If you can find something that you actually enjoy doing it doesn't feel like work at all. For instance; I saw a firefighter being interviewed on TV last night and he described how he loved being 'on the hose' and how they would have to drag him away when it became his time to retire. Anybody could see in his eyes that he meant what he said, and you could almost feel sorry for the guy imagining when that day came.
I believe that we are all capable of enjoying our work – we just need to be doing the right thing for us. And as many wise people have been saying since time began: What you get out is in direct proportion to what you put in.
For now, if you find yourself looking for the 'magic bullet' then perhaps you should re-think your strategy. There's no substitute: So gird your loins, grit your teeth, grab the nettle and get your head down to some good old fashioned WORK (but remember that it doesn't have to be an ordeal).
Yes, there are apparent 'overnight' success stories (remember the student with his one million pixels?). But they are few and far between. The reality is that behind the vast majority of successful endeavours lies a longer process of planning and gradual growth.
It is natural in the often confusing world of the Internet to imagine that successful competitors must be closely guarding some secret that they don't want you to know, and all too easy when faced with the facts for a newbie to dismiss them and immediately look for an alternative 'easier' solution. And this is precisely what many of the so called Internet Marketing 'gurus' thrive on. The same people continually looking for an answer that will make life easy and catapult them to the dizzy heights.
If that sounds like you then wise up right now; there isn't one.
While there are some methods that are not immediately obvious to the newbie, there is no 'magic bullet'. No instant solution that will bring immediate results. That goes for every aspect of online business. Having the best software is not going to help you build the best Web site if you don't understand the fundamentals of Web design; and spending thousands of dollars on Adwords is not going to get results if you don't understand how direct response marketing works.
This is going to come as a bitter pill to swallow for those looking for quick solutions, but the fact is that to get the success craved for will take time, effort and above all... Work.
There, I've gone and said the 'w' word!
I imagine that most people dislike work, but the incredible thing is: If you can find something that you actually enjoy doing it doesn't feel like work at all. For instance; I saw a firefighter being interviewed on TV last night and he described how he loved being 'on the hose' and how they would have to drag him away when it became his time to retire. Anybody could see in his eyes that he meant what he said, and you could almost feel sorry for the guy imagining when that day came.
I believe that we are all capable of enjoying our work – we just need to be doing the right thing for us. And as many wise people have been saying since time began: What you get out is in direct proportion to what you put in.
For now, if you find yourself looking for the 'magic bullet' then perhaps you should re-think your strategy. There's no substitute: So gird your loins, grit your teeth, grab the nettle and get your head down to some good old fashioned WORK (but remember that it doesn't have to be an ordeal).
Labels: internet marketing, magic bullet, work
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