Waterproof Golf Suits Save The Day

Golf anybody?

I was talking to a friend of mine recently who runs a golf equipment shop attached to a golf course. He was telling me that because the weather in the UK has been so wet in 2007 there have been fewer people turning up to play - this has had a knock on effect on sales in the shop. Poor weather = fewer golfers = fewer sales.

His solution has been to set up an online golf equipment shop (www.hoylakegolfstore.co.uk), and it's early days yet but so far so good; things seem to be working out quite well. In fact, inspired by his plight with the poor UK weather, he is now launching a new more specialized golf store which will stock all manner of waterproof clothing for golfers. It will be called (appropriately enough) Golf Waterproof Suits. Hopefully promoting special waterproofs will get more people on the course and into his shop, but failing that; the power of the Web will save the day (and yes, this post is also a bit of a plug for his business).

My conclusion for today (apart from if at first you don't succeed etc) is that if things look pear shaped in business, whether it be online or off, then a bit of lateral thinking can often turn up trumps. Now, I could do with a boost so where did I put my lateral thinking cap?...